Poor Justin Bieber. His plans for world domination didn’t come to fruition. The 16-year-old wanted to open his own boutique in LA selling- wait for it – Justin Bieber memorabilia, so every impressionable teenage girls around the world can have a piece of him. He even called on his celebs friends Kardashians for help to push things forward. However the Justin-themed shop crash at the first hurdle.
Bieber’s publicist, Jennifer Gordon, told the Los Angeles Times newspaper: “I was working with them last year with the possibility of this happening. Towards the end of November, everything had fallen through. It’s not happening.”
It’s not all bad news for the Canadian pop singer, as he has his own nail vanish range, One Less Lonely Girl, which is doing ‘amazing well’, selling out in department stores across America. There’s more – besides joining forces with rapper Dr Dre, to design ‘JustBeats’ headphones, Bieber has a book out called, Sitting Pretty, which somehow found its way on the NY Times Bestsellers list. We have the screaming teenage girls to thank for this.
While thousands would beg (or even pay) him to stay in high school, Justin literally burst on the music scene, giving his female peers worldwide the ‘Bieber Fever’ with his first single, One Time in 2009. The song was certified Platinum in the US and Canada, and Gold in Australia and New Zealand. Since then, Bieber continues the spread the fever with array of hits including, Baby, One Less Lonely Girl, Love Me, Favourite Girl. With such runaway success, Bieber’s mentor, Usher must shed a tear when he sees his little puppet at work.
But is it too much too soon for this teenage ‘heart-throb’? He maybe doing swimmingly well selling mechanise to girls in his age group (thinking he has all the answers to what a woman want). At a click of a finger (or just like his boutique) it could all disappear, leaving little Justin on crap heap, a forgotten child star.
It happens all the time, particularly in America. A talented child becomes a big star and the world is at his or her feet. When the hype fades, that child is dropped at a great height. Just look at the life of the late actors Corey Haim and Gary Coleman.
Let’s hope, for Justin’s sake, that the rug is not pulled abruptly underneath his feet. After all, he’s just a boy caught the circus called the music industry.